“I knew the minute I walked into his office that we were on the same wavelength.”
How often have you heard something similar to this? Before you speak one word to a potential client, your office decor has already spoken volumes about you and your business.
That long-lasting first impression can also set the tone for your meeting by either putting your client in a more receptive mood – or “reminding” him that he has another meeting across town in fifteen minutes.
Your office should greet clients with a comfortable atmosphere that represents your business philosophy. The colors and styles you choose have the power to achieve this ultimate goal.
For example, a client of mine is a chiropractor who wanted his office to reflect his holistic healing arts and create a feeling of calm, harmony and tranquility. At the same time, it needed to look professional while welcoming both pediatric and adult clients.
Colors are all-important and set an immediate tone: for this project we chose green, which is associated with health and healing, as well as a soft silver-gray, which is said to neutralize negativity and aid emotional stability. The small scale geometric pattern of the wallpaper reflects light and adds an energetic and inviting quality to the entrance. By using both paint and wallpaper, as we did in this office, you can create interest and depth.
When an office consists of multiple rooms, it’s important to maintain a feeling of flow and continuity throughout. Neither styles nor color schemes should clash. Toward that end, the walls of each exam room as well as the doctor’s private office are covered in the same geometric pattern of a different soothing color. This not only adds interest, it also gives each room its own identity.
One thing to keep in mind when choosing wallpaper is to make sure the pattern doesn’t overwhelm the room. The pattern should be on a scale proportional with each room size so it enhances the room’s size and creates a comfortable ambiance.
Finally, neatness counts. If you have advertising brochures, magazines, informational pamphlets – make sure they’re organized neatly. An organized office space gives the impression of an organized business – something any client would appreciate.